Google Veo 3 JSON Prompts: Create Viral VFX Brand Ads
Easy step-by-step guide + ready-made JSON prompts to generate cinematic ads (logo ➝ product ➝ full scene) with smooth transformations, premium lighting, and clean sound cues.
Why JSON Prompts Work Great in Veo 3
JSON makes your request structured and unambiguous. You tell Veo exactly what to render: style, camera, lighting, environment, elements, motion, ending, and audio cues. This is perfect for viral VFX ads where a logo transforms into the product while the world builds around it.
Simple Steps to Generate Your Ad
- Pick the concept: logo or signature element that will morph into the product.
- Choose the world: showroom, café counter, gaming lounge, luxury vanity, rustic kitchen, etc.
- Fill the JSON template: set style, camera, lighting, elements, motion, ending, audio.
- Set aspect ratio: 16:9 for YouTube/Twitter, 9:16 for Reels/Shorts (keep hero centered).
- Render & refine: if something looks off, tweak only one field (e.g., lighting or camera) and re-render.
Pro tip: Duplicate the same prompt and only swap logo element, environment, and color mood to batch-produce multiple brand ads fast.
Jump to Ready PromptsUniversal JSON Template (Copy & Customize)
Replace placeholders like <brand>
, <product>
, and <environment>
. Keep sentences short and direct.
{
"description": "Cinematic, photorealistic transformation of <brand> <product>. Start with a striking close-up of <brand logo or signature element> floating in space. In one smooth continuous motion, it morphs into the fully formed product while the environment assembles around it. No on-screen text.",
"style": "photorealistic cinematic, seamless transitions, premium lighting, high detail",
"camera": "slow push-in or 360 orbit during the transformation; end with a wide hero reveal",
"lighting": "controlled high-key light with soft volumetric rays and clean reflections",
"room": "<environment that fits the brand: luxury showroom / rustic kitchen / futuristic lounge>",
"elements": [
"<logo or signature element>",
"<key materials/components/ingredients>",
"subtle atmospheric particles",
"supporting props that match brand aesthetic"
],
"motion": "logo splits or flows into product parts assembling mid-air; background builds itself; physically believable and smooth",
"ending": "product centered in a completed scene; gentle camera settle; premium reflections",
"text": "none",
"audio": {
"soundtrack": "cinematic ambient bed with gentle rise to the reveal",
"fx": ["soft whooshes", "micro clicks", "subtle shimmer on final frame"]
},
"keywords": ["16:9", "seamless transformation", "cinematic", "no text", "high detail"]
}
Ready-to-Copy JSON Prompts (Instant Use)
Each prompt follows the same winning flow: logo hook → smooth transform → environment build → hero shot. Click Copy and paste into Veo 3.
1) Pepsi “Chill Burst” (Beverage)
Style: Slow-motion + Ribbon Morph{
{
description": "Cinematic ultra-close-up of a cold, frosty Pepsi can resting on a sleek futuristic pedestal
in a minimal, high-tech urban plaza. The Pepsi logo subtly pulses with energy. Suddenly-the tab *clicks* open
in slow motion. From the opening, streams of liquid light spiral out, transforming the environment. Skyscrapers
animate with giant LED screens showing vibrant Pepsi visuals. A holographic stage emerges mid-air. Crowds
materialize with augmented reality headsets, dancing. The ground becomes a glowing grid, syncing to the music
beat. Drones release confetti and laser lights. The whole city shifts from stillness into a hyper-energetic
Pepsi-fueled digital festival. No text.",
"style": "cinematic, dynamic, magical futurism",
"camera": "starts ultra close on condensation dripping from the Pepsi can, zooms out and orbits as the
cityscape transforms around it in real-time",
"lighting": "daylight fading into vibrant neon blues, reds, and purples-cyberpunk festival glow",
"environment": "quiet futuristic plaza transforms into a high-energy city-scale holographic party",
"elements": [
"Pepsi can (logo illuminated, condensation detailed)",
"slow-motion can tab opening with light burst",
"liquid light spirals triggering environment change",
"LED skyscrapers animating Pepsi visuals",
"holographic concert stage assembling mid-air",
"AR dance crowd materializing and moving to the beat",
"glowing grid floor synced to music rhythm",
"drones releasing digital confetti and lasers",
"dynamic screen transitions showing Pepsi moments",
"virtual fireworks lighting up the sky"
],
"motion": "continuous chain reaction from the can opening-liquid energy flows, triggers rapid city
transformation in dynamic, seamless time-lapse",
"ending": "Pepsi can in foreground, the whole futuristic city in full festival mode behind it, pulsing with
light and music",
"text": "none",
"keywords": [
"Pepsi",
"urban festival",
"futuristic party",
"city transforms",
"dynamic animation",
"holographic concert",
"hyper-realistic",
"cinematic",
"no text"
]
}
}
2) Ikea box to Bedroom
Style: Glass Sheets Fold{
"description": "IKEA Empty Room Assembly" base_style: "cinematic, photorealistic, 4K" aspect_ratio: "16:9" room_description: "An empty, large, sunlit Scandinavian room with white walls and light wood floors." camera_setup: "A single, fixed, wide-angle shot. The camera does not move for the entire 8-second duration." key_elements: - "A sealed IKEA box with logo visible" assembled_elements: - "bed with white duvet" - "yellow IKEA throw blanket" - "bedside tables" - "lamps" - "wardrobe" - "shelves" - "mirror" - "art" - "rug" - "curtains" - "potted plants" negative_prompts: ["no people", "no text overlays", "no distracting music"] timeline: - sequence: 1 timestamp: "00:00-00:01" action: "In the center of the otherwise empty room, a sealed IKEA box sits on the floor and begins to tremble gently." audio: "Low, subtle rumbling sound. The echo of a large, empty room." - sequence: 2 timestamp: "00:01-00:02" action: "The box seams burst open with a puff of cardboard dust." audio: "A sharp 'POP' sound, followed by tearing cardboard." - sequence: 3 timestamp: "00:02-00:06" action: "Hyper-lapse: From the fixed wide perspective, furniture pieces fly out of the box and assemble themselves, creating all the items from the 'assembled_elements' list." audio: "A cascade of satisfying, fast-paced ASMR sounds: whirring, clicking, wood snapping into place." - sequence: 4 timestamp: "00:06-00:08" action: "The final piece—the yellow throw blanket—gracefully lands on the newly formed bed. The room is now perfectly furnished and serene. All motion ceases." audio: "All chaotic sounds stop. A single, soft 'fwoomp' as the blanket lands. The sound of a furnished, quiet room."]
}
3) Mcdonald’s Meal
Style: Glass Sheets Fold{
{ "version": "1.1", "duration": 8, "scenes": [ { "time": "0-2", "description": "Inside a modern McDonald's-style restaurant, a wooden table is shown with raw ingredients neatly placed: flour, potatoes, tomatoes, onions, lettuce, spices, and chocolate bars. Warm cinematic restaurant lighting highlights the ingredients.", "camera": "static medium shot with slight dolly-in", "lighting": "warm golden restaurant lighting, appetizing highlights", "style": "ultra-realistic McDonald’s food ad style" }, { "time": "2-4", "description": "All the raw ingredients on the table begin to glow and float upwards smoothly, as if lifted by invisible energy. Potatoes, tomatoes, onions, flour, lettuce, chocolate and spices all rise at once above the table in slow motion.", "camera": "slow upward tracking shot", "lighting": "soft glow outlining each ingredient, cinematic golden particles", "style": "premium food commercial, magical realism" }, { "time": "4-6", "description": "While floating mid-air, the ingredients transform: potatoes morph into golden crispy fries, flour dust swirls into a sesame seed bun, lettuce and tomatoes fold into a juicy burger, and melted chocolate reshapes into a choco lava cake. All items form a full McDonald’s-style meal.", "camera": "dynamic rotating shot around transforming ingredients", "lighting": "glossy reflections, appetizing golden highlights, cinematic glow", "style": "ultra-realistic McDonald’s ad, magical transformation" }, { "time": "6-8", "description": "The finished meal gently settles down onto a white ceramic plate placed on the wooden table. The full meal is now perfectly arranged: a juicy burger with melted cheese, crispy fries in a red carton, creamy sauces in dips, and a choco lava cake. Steam rises from the burger and fries as the camera zooms in. Text fades in above the meal: 'Tastes Like Magic'.", "camera": "smooth zoom-in and slight pan across the meal", "lighting": "warm golden highlights, glossy appetizing reflections", "style": "cinematic ultra-realistic McDonald’s premium food commercial" } ], "output": { "resolution": "4K", "aspect_ratio": "16:9", "fps": 30, "style": "ultra-cinematic, McDonald’s food ad, magical realism, hyper-realistic textures" } }]
}
4) Cinematic Apple Ad
Style: Glass Sheets Fold{
{ "version": "1.0", "duration": 8, "scenes": [ { "time": "0-2", "description": "A sleek iPhone floats in a dark black glossy environment, a single soft spotlight shines from above. The phone slowly rotates in mid-air, showing its back design. Subtle rim lighting outlines the phone edges, while small cinematic dust particles float in the atmosphere.", "camera": "smooth orbit pan, slow dolly in", "lighting": "soft top spotlight, glossy rim lights, cinematic contrast", "style": "Apple commercial, ultra-realistic, cinematic, premium product shot" }, { "time": "2-4", "description": "The camera smoothly zooms into the dual-lens camera module. The lenses shine with realistic reflections, showing blue and purple flares. The metallic back surface gleams under minimal studio lights.", "camera": "slow zoom-in, macro close-up", "lighting": "focused highlight on camera lens, soft reflections", "style": "cinematic macro shot, hyper-detailed, glossy finish" }, { "time": "4-6", "description": "The camera pulls back to reveal the entire iPhone body. The phone rotates to show the front display, which lights up with a glowing abstract Apple-style wallpaper. A glossy mirror reflection appears on the black floor surface below.", "camera": "pull-back dolly shot, rotation", "lighting": "neon edge glow, soft rim light, reflective floor", "style": "Apple keynote showcase, cinematic reflections" }, { "time": "6-8", "description": "The iPhone floats center screen, glowing under perfect rim lights. A golden highlight outlines the device. Cinematic lens flare crosses the screen. Text fades in: 'iPhone — Designed for the Future'. The scene slowly fades to black.", "camera": "steady center shot, slight zoom-out", "lighting": "premium gold rim light, soft cinematic spotlight", "style": "Apple product outro, elegant, cinematic fade" } ], "output": { "resolution": "4K", "aspect_ratio": "16:9", "fps": 30, "style": "cinematic, Apple commercial, glossy, ultra-premium" } }]
}
5) Samsung Galaxy Fold (Tech)
Style: Glass Sheets Fold{
"description": "Futuristic phone reveal. The Samsung logo splits into translucent glass sheets that fold and interlock to form the Galaxy Fold. A sleek tech lounge with floating holograms builds in the background. No text.",
"style": "futuristic cinematic, smooth folding animations, high detail",
"camera": "macro push-in on logo split, orbit around folding panels, then wide reveal",
"lighting": "cool whites and deep blues with soft edge flares and reflections",
"room": "sleek tech lounge with holographic UI and reflective flooring",
"elements": ["Samsung logo","folding glass sheets","microchips assembling","holographic interface rings"],
"motion": "panels fold and click; phone locks into shape; UI holograms orbit gently",
"ending": "Galaxy Fold open in center frame with subtle UI glow",
"text": "none",
"audio": { "soundtrack": "deep ambient electronic", "fx": ["glass chimes","panel whooshes","low click on final lock"] },
"keywords": ["16:9","tech","fold animation","cinematic","no text","smooth"]
}
6) BMW i7 Electric Showroom
Style: Emblem ➝ Electric Arcs ➝ Car{
"description": "Luxury automotive reveal. A glowing BMW emblem spins slowly, releasing electric arcs that draw the silhouette of the car. Panels slide into place as the showroom powers on with blue accents and a glass floor. No text.",
"style": "luxury cinematic, high detail, smooth morphing transitions",
"camera": "low-angle dolly toward emblem, tracking around forming body, wide hero reveal",
"lighting": "cool electric blue accents with soft gold edge highlights",
"room": "glass-floored luxury showroom with spotlights",
"elements": ["BMW emblem","electric arcs","body panels sliding","light pillars"],
"motion": "arcs morph into panels; car completes; showroom lights power on",
"ending": "BMW i7 centered with clean reflections; emblem glowing behind",
"text": "none",
"audio": { "soundtrack": "hybrid cinematic + electronic bass", "fx": ["electric crackle","panel clicks","low whoosh into reveal"] },
"keywords": ["16:9","auto","electric","cinematic","no text","car reveal"]
}
7) Dior Luxury Perfume (Beauty)
Style: Liquid Gold Melt{
"description": "A floating golden Dior logo melts into shimmering liquid gold that pours into a crystal perfume bottle. A luxury vanity blooms in soft focus with petals drifting. No text.",
"style": "luxury photorealistic cinematic, smooth liquid simulation",
"camera": "macro push on logo, elegant overhead pour, gentle pull-back",
"lighting": "warm golden light with tasteful bokeh sparkles and soft haze",
"room": "luxury vanity with gold-rimmed mirror and draped fabric",
"elements": ["Dior logo","liquid gold","crystal bottle forming","flower petals"],
"motion": "logo melts to liquid, pours into bottle, petals float, room blooms into view",
"ending": "hero bottle glowing; minimal particles",
"text": "none",
"audio": { "soundtrack": "romantic orchestral pad", "fx": ["soft pour","petal flutter","shimmer chime on reveal"] },
"keywords": ["16:9","perfume","liquid simulation","cinematic","no text","luxury"]
}
8) Nike Sneaker Build
Style: Swoosh ➝ Threads ➝ Shoe{
"description": "Premium sneaker assembly. A luminous Nike swoosh fractures into threads, fabrics, and rubber components that weave and snap together mid-air into a finished sneaker. A moody urban showroom forms around it. No text.",
"style": "photorealistic cinematic, dynamic assembly, high contrast",
"camera": "macro on textures, steady push to mid, quick dolly out to wide reveal",
"lighting": "high-contrast with rim light and subtle neon reflections",
"room": "urban-inspired sneaker display with reflective floor",
"elements": ["Nike swoosh","stitching threads","laces","foam sole layers","neon accents"],
"motion": "materials weave and compress; laces snake into place; background slides in",
"ending": "sneaker on pedestal; swoosh glow in background",
"text": "none",
"audio": { "soundtrack": "minimal electronic bed", "fx": ["swoosh whooshes","stitch clicks","heavy bass hit on hero frame"] },
"keywords": ["16:9","sneaker","logo to product","cinematic","no text","fashion"]
}
9) Starbucks Signature Drink (Food/Drink)
Style: Bean ➝ Aroma Swirl ➝ Cup{
"description": "Cozy café transformation. A single coffee bean spins and cracks; aromatic vapor swirls into a tall Starbucks cup that forms in mid-air. Milk, ice, and caramel drizzle flow into place while the café counter assembles. No text.",
"style": "photorealistic cinematic, smooth particle and fluid motion",
"camera": "orbit around bean, push-in to forming drink, soft pull-back to reveal counter",
"lighting": "warm golden hour with gentle shadows and steam highlights",
"room": "premium café counter with wood, glass, and plants",
"elements": ["coffee bean","milk swirl","ice cubes","caramel drizzle","green sleeve"],
"motion": "vapor forms cup; layers pour; background builds",
"ending": "hero drink centered with soft steam",
"text": "none",
"audio": { "soundtrack": "warm ambient pad", "fx": ["bean crack","creamy pour","ice clinks","pleasant reveal swell"] },
"keywords": ["16:9","coffee","logo to product","cinematic","no text","cozy"]
}
10) PlayStation Console (Gaming)
Style: Symbols Merge ➝ Console{
"description": "Futuristic gaming reveal. The △ ○ × □ symbols glow and rotate in darkness, then fold and merge into the console body. A neon-lined gaming lounge materializes; the controller assembles beside it. No text.",
"style": "futuristic photorealistic cinematic, smooth transitions",
"camera": "slow dolly on symbols, widen to reveal the console and lounge",
"lighting": "cool blue/white rim lights with subtle reflections",
"room": "futuristic gaming lounge with ambient neon strips",
"elements": ["PlayStation symbols","folding metallic panels","controller assembly","holographic accents"],
"motion": "symbols merge into console; controller lands; neon breathes in background",
"ending": "console and controller centered; symbols glow subtly behind",
"text": "none",
"audio": { "soundtrack": "ethereal synth bed", "fx": ["soft mechanical clicks","whooshes","lock-in thump"] },
"keywords": ["16:9","gaming","logo to product","cinematic","no text","futuristic"]
}
11) Apple-Style Watch Morph
Style: Nanoparticles ➝ Watch{
"{
"description": "An elegant, high-end animated sequence on a seamless soft white background. At the center, a
minimalist Apple-branded iPhone box (logo embossed subtly). The box levitates gently, opens with a slow,
graceful motion. Products-latest iPhone (edge lighting glowing softly), AirPods Pro (case opening with fluid
animation), MagSafe charger (magnetically snapping into place), and a sleek Apple Watch band (unfurling
delicately)-float into formation with precision. Silver, space gray, and ceramic white tones dominate, creating
a refined, sophisticated mood. No hard cuts-only smooth, continuous movement. Text: 'iPhone - Innovation
Refined.'",
"style": "cinematic, premium minimalism, Apple aesthetic",
"camera": "starts ultra close on embossed Apple logo, gentle dolly out with floating camera motion, subtle
parallax for depth",
"lighting": "soft, diffused illumination with delicate reflections and shadows, evoking a calm premium feel",
"room": "infinite seamless white environment-no walls, no floor-just soft gradients and floating products",
"elements": [
"Apple-branded iPhone box (subtle emboss, matte finish)",
"latest iPhone with subtle edge glow animation",
"AirPods Pro case with smooth lid animation",
"MagSafe charger snapping into place magnetically",
"Apple Watch band unfurling in slow motion",
"no extra decor-pure focus on the products"
],
"motion": "Box levitates gently, opens in a slow, elegant lift. Products float up, rotate gracefully, align
themselves into a symmetrical formation with seamless, natural motion-no sharp cuts.",
"ending": "Perfectly balanced Apple product display in a soft white space. 'iPhone - Innovation Refined' text
fades in with delicate typography.",
"text": "iPhone - Innovation Refined",
"keywords": [
"16:9",
"Apple",
"iPhone",
"minimalistic",
"premium aesthetic",
"silver, white, space gray",
"fluid assembly",
"elegant motion",
"soft lighting",
"no hard cuts",
"calm luxury"
]
}"]
}
12) Nutella Breakfast Board (Food)
Style: Jar Burst ➝ Breakfast Set{
{
"description": "Photorealistic cinematic shot of a sunlit kitchen nook. A sealed Nutella jar begins to vibrate gently, then bursts open—releasing a rich explosion of swirling chocolate, roasted hazelnuts, toast slices, strawberries, and golden syrup. The ingredients twirl mid-air in gravity-defying slow motion, assembling into a picture-perfect Nutella breakfast platter on a rustic wooden table.",
"style": "photorealistic cinematic",
"camera": "slow orbital shot from low angle upward, transitioning into an overhead top-down reveal",
"lighting": "morning sunlight streaming through soft white curtains, gentle glow on chocolate and fruit highlights",
"room": "cozy breakfast nook with wooden table, beige walls, ceramic mugs, and hanging plants",
"elements": [
"sealed Nutella jar (center of table)",
"thick chocolate ribbons swirling through air",
"flying toasted bread slices with golden crust",
"hazelnuts spinning and cracking mid-air",
"sliced bananas and strawberries tumbling gently",
"honey and syrup droplets catching light",
"knife spreading Nutella mid-air onto toast",
"glass of milk and warm coffee cup floating into frame",
"powdered sugar and cocoa mist drifting like fog"
],
"motion": "jar shakes, lid pops and spins off, chocolate erupts upward with roasted hazelnuts orbiting it, toast slices fly in from off-screen, fruit slices rain down and assemble into a breakfast board as camera moves overhead",
"ending": "a beautifully arranged Nutella breakfast board sits steaming on the table, chocolate glistening in the sunlight, with a final hazelnut rolling slowly to a stop near the jar",
"text": "none",
"keywords": [
"16:9",
"Nutella explosion",
"hazelnuts",
"swirling chocolate",
"realistic food",
"breakfast aesthetic",
"slow motion",
"natural morning light",
"high detail",
"no text",
"chocolate swirl",
"toast fly-in",
"cinematic"
]
}
}
13) Tesla Showroom Build (Auto)
Style: Crate ➝ Car ➝ Showroom{
"{
"description": "Cinematic shot of a minimalist Tesla-branded crate magically opening to reveal a fully formed
Tesla vehicle and an instantly assembled, sleek Tesla-themed showroom around it. No text.",
"style": "cinematic",
"camera": "fixed wide angle, with subtle zooms on key transformations",
"lighting": "controlled, high-tech, transitioning from dim to bright and clean",
"room": "empty futuristic space transforming into a minimalist Tesla showroom",
"elements": [
"Tesla-branded crate (glowing seams)",
"Tesla vehicle (e.g., Model 3/Y/Cybertruck)",
"charging station",
"minimalist display panels",
"sleek showroom furniture",
"ambient lighting elements"
],
"motion": "crate panels retract smoothly and silently, car revealed, showroom elements rise/unfold precisely
and rapidly",
"ending": "pristine, inviting Tesla showroom with car as centerpiece",
"text": "none",
"keywords": [
"16:9",
"Tesla",
"magic assembly",
"showroom",
"innovation",
"futuristic",
"no text",
"clean design",
"reveal"
]
}"]
}
Best Practices & Common Mistakes
Do This ✅
- Keep sentences short and specific inside JSON fields.
- Use one continuous camera move for smoother physics.
- Describe material behavior (melt, fold, weave, condense).
- Match lighting to brand mood (cool tech vs. warm kitchen).
- Include subtle sound cues in the
audio
block.
Avoid This ❌
- Overloading with dozens of elements—keep it tidy.
- Hard cuts or chaotic camera moves.
- Conflicting instructions (e.g., “dark moody” + “bright showroom”).
- On-screen text—hurts the premium look.
- Vague motions like “make it cool”—be concrete.
Quick FAQ
What duration should I target? 6–12 seconds. Short, premium, re-watchable.
Which aspect ratio? 16:9 for YouTube/Twitter. For Reels, switch to 9:16 but keep the same JSON and center the hero shot.
How do I iterate? Change only one field per revision—usually lighting, camera, or motion.